Strategic advisory for businesses wanting scalable, predictable growth.
We identify where revenue is leaking across marketing, sales, customer journey, and customer experience - and align the strategy to fix it.
Mandy Allen - As seen in:
Strategic revenue diagnostics and commercial optimisation designed to identify where growth opportunities are being lost.
Sales process refinement and conversion strategy focused on improving close rates and sales performance.
Customer journey optimisation designed to reduce friction and improve customer confidence and conversion.
Strategic revenue diagnostics and commercial optimisation designed to identify where growth opportunities are being lost.
Sales process refinement and conversion strategy focused on improving close rates and sales performance.
Customer journey optimisation designed to reduce friction and improve customer confidence and conversion.
Mandy Allen brings real-world experience building, scaling, managing, and exiting businesses across B2B, B2C, eCommerce, partnerships, SaaS, and customer acquisition environments.
Revenue Edge is not built on theory. It’s built on decades of hands-on-commercial experience. Revenue Edge deploys the same strategies used to build and exit real businesses & manage multiple brands across Australia & New Zealand.
Before founding Revenue Edge, Mandy Allen worked previously at HubSpot as a Senior Account Executive across Australia and New Zealand, partnering with leadership teams to optimise revenue performance, customer acquisition, sales systems, and operational efficiency.
Working within one of the world’s leading SaaS and CRM platforms provided deep commercial exposure to scalable revenue strategy, pipeline optimisation, customer journey performance, and enterprise growth systems.
Built Hollywood Glamour into NZ’s largest hair extension provider.
Founded, built & sold multiple businesses successfully.
Strong SaaS and enterprise sales experience.
Skilled in HubSpot sales, partnerships and channel growth.
Experience across B2B, B2C, eCommerce and partnerships.
Commercial leadership focused on growth and optimisation.
Built Hollywood Glamour into NZ’s largest hair extension provider.
Founded, built & sold multiple businesses successfully.
Strong SaaS and enterprise sales experience.
Skilled in HubSpot sales, partnerships and channel growth.
Experience across B2B, B2C, eCommerce and partnerships.
Commercial leadership focused on growth and optimisation.
Most businesses don't have a lead problem. The issue is what happens after the lead arrives.
01.
Conversion gaps letting qualified leads slip through
02.
Pipeline inefficiencies slowing the path to revenue
03.
Customer friction reducing confidence and increasing churn
04.
Weak sales systems producing inconsistent results
05.
Unclear customer journeys limiting growth potential
Experience behind the expertise
TRUSTED BY BUSINESSES FOCUSED ON SUSTAINABLE GROWTH
“Mandy has been an absolute pleasure to work with. We never had a proper sales process in place and no way to track sales conversions. Mandy developed our 3PM way of selling, increases our sales conversions and documented the whole process so anyone can pick it up at 3PM. Mandy genuinely cares about customers, she has a natural ability to build trust in customer journey.”
Co-Founder & Managing Director of 3 Phase Marketing
Qualify the right opportunities and eliminate early-stage friction.
Optimise every stage from first contact through to close.
Extend customer lifetime value through experience and trust.
Predictable, scalable growth as the outcome of better systems.
Qualify the right opportunities and eliminate early-stage friction.
Optimise every stage from first contact through to close.
Extend customer lifetime value through experience and trust.
Predictable, scalable growth as the outcome of better systems.
Most businesses don’t have just one problem. What looks like a marketing issue — or a sales issue — is often a breakdown across the broader customer journey. We focus on all three.
PILLAR 1
Improving the customer journey to increase conversion and reduce lost opportunities, from sales process and discovery through to follow-up and friction reduction.
PILLAR 2
Identifying breakdowns, friction points, and commercial inefficiencies impacting growth. Diagnostic clarity on where revenue is leaking and what's driving - or limiting - performance.
PILLAR 3
Building trust, reducing resistance, and improving buyer confidence through strategic customer experience design. Growth isn't just about systems - it's about how customers feel.
A structured commercial audit to identify where revenue is leaking, where conversion is breaking down, and where the highest-impact growth opportunities exist.
Build a strategic roadmap targeting the highest-value improvements across pipeline, conversion, customer journey, and commercial operations.
Implement proven systems and process improvements, then measure and refine. Every optimisation is tied to commercial outcomes - not activity metrics.
With strong systems in place, build the commercial infrastructure to scale confidently -predictable revenue, improved conversion, and sustainable growth.
TAKE THE FIRST STEP
Book a strategy conversation to identify where revenue is being lost and where growth opportunities exist.
We work with established businesses looking to improve conversion, optimise customer experience, sales and create more predictable revenue growth.
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